A Professor at IIM was explaining MARKETING concepts:

You see a gorgeous girl at a party.

You go up to her and say, "I am very rich. Marry me!"

That's Direct Marketing. 

You're at a party with a bunch of friends and see a gorgeous girl.

One of your friends goes up to her and pointing at you says, "He's very rich. Marry him."

That's Advertising. 

You see a gorgeous girl at a party.

You go up to her and get her telephone number. The next day you call and say "Hi, I'm very rich. Marry me."

That's Telemarketing. 

You're at a party and see a gorgeous girl.

You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm very rich. Will you marry me?"

That's Public Relations. 

You're at a party and see a gorgeous girl.

She walks up to you and says, "You are very rich.."

That's Brand Recognition. 

You see a gorgeous girl at a party.

You go up to her and say, "I'm rich. Marry me" She gives you a nice hard slap on your face.

That's Customer Feedback !!!!! 

You see a gorgeous girl at a party.

You go up to her and say, "I am very rich. Marry me!" And she introduces you to her husband.

That's Demand and supply gap. 

You see a gorgeous girl at a party.

You go up to her and before you say, "I am very rich. Marry me!" She turns her face towards you ------------ she is your wife!

That's competition eating into your market share.